Ever posted “I’m fine” while your world was quietly falling apart? Hashtag Wars is a glam satirical short film exploring influencer culture, meme commentary, and millennial identity in the digital age. The story follows Madison Lane, a glamorous social media mogul whose carefully curated empire begins to unravel after a corporate takeover shifts control of her brand. As memes, comments, and hot takes swirl online, Madison fights to maintain the polished “unbothered” persona that built her success while quietly confronting the emotional cost of public performance. Blending sharp humor with emotional insight, Hashtag Wars examines themes of identity, vulnerability, and control in a culture where virality moves faster than healing – asking: can you reclaim your power without performing it?
Written & Directed by Jolanta Young (USA).